Solutions oriented, experienced, and professional
About Me
Who is Franklin Boateng?
Franklin Boateng is a highly regarded Social Media Expert, renowned Social influencer, serial entrepreneur, Twitter teacher, twogger (Twitter blogger), Social Media Teacher for Schools, Summer Camps and Colleges, Brand Ambassador and Brand Marketing Expert. With a passion for Social Entrepreneurship, Franklin is among the many ambitious young black men who are making significant strides in the post-millennial era. He is a co-founder of Rxtro (a store selling retro clothing and Social Media Agency) and Healtfulness a Health Outlet, showcasing his entrepreneurial prowess.
How did it all Start?
In 2010, Franklin developed the ground breaking social networking site, www.fabsnetwork.com, which, although defunct now, witnessed remarkable success during its time. With 5,000 members within a year and consistently generating over 1,000,000 monthly hits, the site garnered attention from various companies seeking guidance on building a social media following. This marked the beginning of Franklin's journey as a social media maestro.
Recognized as the foremost sneaker (trainers) blogger in the UK, Franklin shares his expertise on all things trainers through his instagram platform @kingoftrainers. His brand, @kingoftrainers, became one of the earliest to surpass 100K followers on Instagram, currently boasting over 118K dedicated followers. In 2014, Franklin established 'The Drop of the Year Awards,' the pioneering awards platform for trainers, hosting live shows in 2017, 2018, 2020 and 2023. Expanding his reach further, he launched www.footwearjobs.co.uk, a dedicated site for individuals aspiring to pursue careers in the footwear industry. Franklin has also lent his expertise as a consultant for the UK's first feature-length documentary on trainer culture, 'Sole Seekers,' which premiered in London in June 2018.
Franklin's influence extends beyond his online presence, as he has delivered a captivating TEDx talk titled 'A Social Media Mind.' He frequently lectures on social media to apprentices, emphasizing responsible usage of these communication platforms. As a devoted father, Franklin strongly believes in educating young individuals about the responsible and ethical use of social media. In addition to his social media endeavours, he curates and consults on various cultural experiences, leveraging his keen eye for trends and his deep understanding of contemporary culture.
Franklin Boateng's relentless drive, innovative ideas, and unwavering commitment to social media excellence have firmly established him as a leading figure in the industry. With his notable achievements and ongoing dedication to empowering others, Franklin continues to make a significant impact in the world of social media and beyond.
Social Media
In addition to his numerous achievements as a Social Influencer and entrepreneur, Franklin Boateng played a pivotal role in shaping mainstream media coverage of the Tottenham riots, which became a defining moment in modern British history in 2011. Recognizing the power of social media, Franklin created the hashtag '#TottenhamRiots' and used his platform to share real-time updates and insights. His impactful tweets caught the attention of various media outlets, ultimately leading to an interview with the prestigious BBC. Franklin is now often called on to live tweet/twog at events; as a twogger, he has worked with a SKY TV channel and several awards shows. Twogging even led to a feature on the Marvel Instagram page during #BlackPanther fever, after being spotted by Disney and AfroPunk wearing Ghanaian royal regalia at the screening of ‘We Are Parable’https://www.instagram.com/p/Bf6fjGpHFjA/.Today,
This recognition further amplified his influence and broadened his reach.
Franklin's fashion expertise, particularly in the trainer/sneaker footwear field, has made him a go-to resource for media outlets. He has been called upon by esteemed programs such as BBC's Victoria Derbyshire Show and ITV's Good Morning Britain to share his insights and opinions on fashion-related matters. Additionally, Franklin has made appearances on several podcasts, including 'The 90's Baby Show' and 'Avirex On Air,' accumulating thousands of views and expanding his influence across various platforms.
How is it Going?
In 2020, Franklin Boateng received a remarkable opportunity to launch his own trainer collaboration with Ellesse, making him the first and only black man to have such an exclusive collaboration with the renowned brand. Alongside a select group of influencers, Franklin was handpicked by the Design Council to design an Ellesse trainer. The feedback and excitement generated on social media and within design outlets were overwhelming, propelling Franklin's collaboration to new heights.
The official launch of Franklin's trainer collaboration took place in the Summer of 2022 at Offspring Stores in Selfridges. The collection also included a range of clothing pieces that perfectly complemented the trainers. Due to unforeseen circumstances of the Covid pandemic, the collaboration faced some delays. However, once it officially hit the shelves in August 2022, the response was phenomenal, with the entire collection selling out swiftly. The overwhelming demand for more designs further solidified Franklin's position in the fashion industry, leading to numerous approaches from fashion powerhouses seeking collaborations.
Currently, Franklin Boateng has successfully partnered with the market leader (in design, sourcing, distribution, and promotion for Fashion and Lifestyle Brands) Focus-Brands, an achievement that has allowed him to breathe new life into the popular Avirex brand. Leading the Avirex Flagship store in the vibrant Shoreditch district @ Boxpark, Franklin's expertise and creative vision have undoubtedly revitalized the brand. With his remarkable ability to connect with his audience and understand contemporary fashion trends, Franklin continues to make a significant impact on the fashion landscape.
Franklin Boateng's collaboration with Ellesse and his subsequent partnership with Focus Brands showcase his unparalleled talent and entrepreneurial spirit. As the trailblazer who broke barriers and opened doors, Franklin has proven that diversity and creativity go hand in hand. With his ongoing success and unwavering dedication, Franklin Boateng is poised to leave an indelible mark on the fashion industry, inspiring aspiring fashion enthusiasts and influencers worldwide.
IT DOESNT'T HAVE TO BE ALL FASHION
Franklin's influence and appeal extend far beyond the realm of fashion, catching the attention of diverse non-fashion brands seeking to tap into his wide-reaching audience and engaging persona.
Recognising Franklin's ability to captivate and connect with his followers, non-fashion brands have started to approach him with exciting partnership opportunities. One such brand is Raleigh Bikes, a renowned name in the cycling industry. Drawn by Franklin's vibrant personality and his ability to inspire others, Raleigh Bikes is eager to collaborate with him to promote their products and inspire a new generation of cyclists.
Another unexpected but equally enticing collaboration comes from Jameson Whiskey, a prominent spirits brand. Jameson Whiskey recognizes the value of partnering with influencers like Franklin, who possess the power to authentically engage their followers and create meaningful connections. They believe that Franklin's ability to curate captivating content will help introduce their brand to a wider audience and establish a fresh, modern image for their products.
What sets Franklin apart is his open-mindedness and willingness to explore opportunities beyond his fashion-centric expertise. He understands the value of diversifying his collaborations and expanding his horizons, embracing the chance to work with non-fashion brands. Franklin's versatility, coupled with his established credibility as an influencer, makes him an attractive choice for brands seeking to reach new audiences and make a lasting impact.
With this newfound interest from non-fashion brands, Franklin is poised to embark on a dynamic journey, showcasing his adaptability as he forges unique partnerships across various industries. By venturing beyond the confines of fashion, Franklin not only expands his personal brand but also reinforces his position as a multi-faceted influencer capable of bridging gaps between different sectors and delivering exceptional results for his collaborators.
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